Ashneer Grover, the outspoken former Shark Tank India judge and co-founder of BharatPe, is back in the spotlight—this time for trademarking his name. While trademarks are typically associated with companies and products, the move signals a growing trend among public figures who seek to protect their personal brand.
In an era where names and phrases can drive entire marketing campaigns, Ashneer’s decision isn’t just symbolic; it’s a strategic step in securing ownership, control, and potential revenue streams linked to his identity.
Will Shark Tank India Pay Royalties?
Trademarking a name is about more than just exclusivity—it’s about control and protection. For Ashneer, this legal move ensures that his name cannot be commercially exploited without permission.
Whether it’s licensing opportunities, brand endorsements, or even merchandise, the trademark gives him authority over how his name is used.
Social media was abuzz with reactions, with fans playfully suggesting that Ashneer should also trademark his iconic catchphrase, “Yeh sab doglapan hai.” Others speculated whether Sony TV would now have to pay royalties every time his name appears in Shark Tank India promotions.
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While the specific legal implications are yet to be fully clarified, legal experts suggest that whether royalties will apply depends on the specifics of Ashneer’s trademark and his prior agreements with the show’s producers.
The Rise of Personal Branding as a Business Strategy
Trademarking names isn’t new among celebrities; icons like Amitabh Bachchan, Salman Khan, and Virat Kohli have taken similar steps to protect their personal brands. Legal experts note that whether Shark Tank India will owe royalties to Ashneer depends on the specifics of the trademark and existing agreements.
Beyond the legalities, this trend underscores a significant shift—names are no longer just identities; they’re assets. In a world where public figures are also powerful brands, Ashneer’s move reflects a savvy understanding of modern branding dynamics.
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Whether it’s a power play, a strategic investment, or a statement, one thing is clear: Ashneer Grover isn’t just protecting his name—he’s building an empire around it.
