Bollywood celebs launching beauty brands isn’t exactly new, but when Priyanka Chopra Jonas and Kriti Sanon stepped into the game, they brought something fresh with them. With Anomaly and Hyphen, these two stars have made a mark in haircare and skincare, respectively. While both brands focus on sustainability, quality, and affordability, their approach is pretty different.
Let’s break down what makes each of them stand out!
Anomaly by Priyanka Chopra Jonas: Luxury Haircare That Doesn’t Cost a Fortune
Launched in 2021, Anomaly is all about haircare products—shampoos, conditioners, and styling must-haves. Priyanka had a clear goal: offer top-quality hair products at pocket-friendly prices.
What started in the U.S. soon made its way to India through Nykaa.
The brand is vegan, eco-friendly, and packaged using sustainable materials. Fun fact: Anomaly was ranked the second wealthiest celebrity beauty brand in 2023—a big win for Priyanka’s vision.
For her, haircare isn’t just about having good hair; it’s about feeling confident without overspending.
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Hyphen by Kriti Sanon: Skincare Made Simple and Effective
In 2023, on her 33rd birthday, Kriti Sanon launched Hyphen, a skincare brand offering moisturizers, serums, and daily skincare staples.
Kriti wanted to create easy-to-use, effective skincare products that balance natural and active ingredients. With prices between ₹449 and ₹649, Hyphen is designed to be affordable for Indian consumers.
What sets Hyphen apart is Kriti’s personal touch—she genuinely uses and promotes the products herself, which makes them feel authentic and trustworthy.
Plus, Hyphen is vegan, PETA-certified, and has a zero plastic footprint, making it a win for eco-conscious buyers.
Anomaly vs Hyphen: What Sets Them Apart?
| Aspect | Anomaly | Hyphen |
| Focus | Haircare | Skincare |
| Launch Year | 2021 | 2023 |
| Target Market | Global | India |
| Price Range | Mid-range (global affordability) | ₹449-₹649 (Indian budget-friendly) |
| Sustainability | Vegan, eco-friendly | Vegan, zero plastic footprint |
The Final Takeaway
At the heart of it, both Anomaly and Hyphen focus on quality, ethics, and affordable beauty solutions.
If you’re looking for shiny, healthy hair, Anomaly has your back. But if glowing, nourished skin is your priority, Hyphen is definitely worth trying.
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No matter which one you choose, both brands go beyond just celebrity names—they reflect passion, purpose, and a modern take on beauty.
