Bollywood actor Vivek Oberoi has recently made headlines not for his films, but for his booming business. His venture is now valued at an impressive Rs 3,400 crore, thanks to its focus on student-centric services.
Vivek Oberoi’s Entrepreneurial Journey
At a recent event in Mumbai, Vivek Oberoi shared how his business journey began as a way to move past feeling sidelined in the film industry. He explained that while cinema is his passion, business became his “Plan B” to earn a living without compromising his values.
“I decided that my livelihood should come from business, enabling me to sustain myself without compromising my soul. Cinema is my passion, but business supports my lifestyle,” he said in an interview with The Indian Express.
Continue Exploring: Tivoli Group Launches The Tivoli in Chattarpur, Expanding Its Luxury Portfolio
Vivek started a business focused on education loans, which quickly grew. “We partnered with over 12,000 schools, colleges, and universities,” he explained.
The company later shifted to a direct-to-consumer model, building a database of more than 4.5 million students. This move helped increase its value to $400 million (Rs 3,400 crore).
Vivek’s Business Philosophy
Vivek highlighted the importance of his personal brand in establishing credibility. “One of our biggest wins was creating a student loan business that had a positive societal impact and was commercially successful,” he said.
He also follows a frugal approach in his business practices. “When my team travels for work, we avoid luxury. I may fly business class personally, but for work trips, I always choose more economical options,” he added.
Continue Exploring: Zomato Continues to Lead with 58% Share in India’s Food Delivery Market: Report
Reflecting on his transition to business, Vivek talked about the struggles he faced in Bollywood. “I felt overlooked at times, and business gave me the freedom to live life on my own terms,” he shared.
His focus on students and creating a positive societal impact has made Vivek a role model for aspiring entrepreneurs, inspiring many to follow in his footsteps.
