Indian cricketer KL Rahul has partnered with Metaman, a premium fragrance brand by Drip Project. He’s not only the face of the brand but has also invested in it. Launched in 2022, Metaman offers high-quality fragrances for modern Indian men.
This move shows that Rahul has a sharp eye for smart business opportunities beyond cricket. By joining Metaman, he’s helping boost the brand’s popularity while making a name for himself in the lifestyle and grooming industry.
Long-Term Vision Beyond Cricket
KL Rahul has invested an undisclosed amount in Metaman and will represent the brand as its ambassador. This collaboration fits perfectly with his personal style and passion for grooming, blending his cricket influence with the men’s grooming market.
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Metaman, which started as a men’s jewelry brand by Harsh Maskara and Anil Shetty in 2022, expanded by acquiring Drip Project in 2023. Now, the brand not only offers trendy jewelry but also exclusive, high-end perfumes for young, stylish men. Rahul explained his excitement for the partnership:
“These are areas I’m truly passionate about. That’s why I’m involved in health, wellness, sports, and Vaston- thoso nave always interested me. I so chosch to cater spaces where I feel comfortable and where I can genuinely contribute, rather than just being the face or an ambassador. While that role is exciting. this is a much bigger opportunity for me. It extends beyond my playing days and represents a long-term investment. Plus, it’s been enjoyable to explore something outside of cricket, and I’ve really enjoyed it so far.”
This partnership highlights Rahul’s smart approach to investments, blending his interests with growing business opportunities.
Strategic Investments Targeting Young Audiences
Rahul has been investing in brands that appeal to younger audiences. His portfolio includes ventures like Flam, an AI company focused on mixed-reality experiences, and brands like Boldfit, XYXX, Hyugalife, 4Cast, and Players Fund.
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These investments show Rahul’s dedication to supporting innovative, forward-thinking projects. It’s clear he’s setting himself up for a successful future beyond cricket!
