Bollywood actor-singer Ayushmann Khurrana, who is well-known for movies including Dum Laga Ke Haisha, Shubh Mangal Saavdhan, and more, is one of the most versatile actors in the industry. He is also known for his down-to-earth personality and having a soulful voice.
Now, Ayushmann Khurrana has booked a 400% return on his investment in the men’s grooming brand The Man Company, which is set to be acquired by Emami Ltd.
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Ayushmann Khurrana says he always believed in The Man Company
Actor and singer Ayushmann Khurrana invested in The Man Company, a men’s grooming brand, in 2018, and he not only invested but was also a part of their various campaigns, product innovation, and other aspects of marketing. The actor made sure that the brand, as well as men’s lifestyle, has the visibility it deserves. Khurrana said,
I always believed in The Man Company’s vision & mission statement from the start. It’s such validation to be a part of the brand’s success story and witness its impact on the men’s grooming industry.
Khurrana acknowledged that being an integral part of the brand’s journey, both as an investor and as a brand ambassador, has been an incredibly gratifying and insightful experience for him. Now the brand is set to be acquired by Emami Ltd. for a valuation of Rs. 400 cr. Emami holds about a 50.4% stake in Helios Lifestyle, which owns The Man Company.
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The Man Company founders say partnering with Ayushmann Khurrana was a ‘game changer’
Founders of The Man Company, Hitesh Dhingra, Parvesh Bareja, and Bhisham Bhateja, have expressed that partnering with the actor has been a game-changer for the brand. They explained that it helped the brand to grow and bring the attention of the world to men’s grooming and their lifestyle. They said,
His authenticity and passion for the brand have helped us connect deeply with our audience.
Kolkata-based FMCG giant Emami hopes to strengthen their position in the male grooming market with The Man Company. The brand includes products from skincare, hair care, body care, perfumes, and deodorants.
